This week, I read an article on Mashable about Vine. The social media platform is slowly taking after Twitter by launching the use of hashtags to allow users to find more relevant content. With this addition, Vine is hoping that the short 6 second clips will be able to gain more of the recognition that they deserve. One thing that Vine is doing to make sure that things are relevant is that the trending hashtags are those that are growing the fastest in popularity. It helps to keep the trends real time and give the users a better experience. In addition, it will help bring focus to more content and users.
Overall, I think the addition of the hashtags will help make the content more searchable for the users which could help retain and gain more users. In the future, I am sure that Vine will focus on having promoted users and content similar to Twitter. It should be interesting to see how marketing teams try to use a 6 second window to capture their audience compared to the normal 30-60 second TV advertisements that many of us are used to.
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