This week on Mashable, there was an interesting article that related to the NFL draft. The draft gave players the opportunity to pose with teammates and other friends at the draft and were immediately uploaded to the NFL network twitter account. In addition, the draft allowed the fans to discuss the fashion of the prospective draft members. Other than the draft, the article discussed how the accounts are all managed by Duane Munn. He single handedly is responsible for more than 12 million twitter followers!
Overall, the article was interesting to see how the NFL uses a single person and attempts to keep up with real time tweets rather than scheduling them like others. The fact that the sports league doesn't have a team of individuals to keep up with a dynamic platform like Twitter is astounding. I wonder if this will change as the season draws closer and more real time responses may be wanted during game time.
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