Ever heard of Luvocracy?

This week, I read an interesting article on Mashable about a site similar to Pinterest. Luvocracy is site that launched in the fall based on the concept that most products are bought because of recommendations by others. 

The site is constructed similar to Pinterest where each individual can create a board filled with items that they recommend to their friends. In addition, they can use a plug-in to add any items from sites around the web to share with their friends. Another key aspect of the site is that all the products posted on the site must be available to prevent outdated products from being posted. Lastly, the site is working on a program that helps give users a small percentage of the sales that their followers make based on recommendations. 

The concept is quite interesting and I think Pinterest may need to watch its back. Pinterest almost seems more like a site for window shoppers while Luvocracy is for people in the market for a product. Overall, I think the site has a lot of potential to succeed.