A True Underdog Story

Being that the past week has been all about March Madness, I found an article that epitomizes the story of a true underdog. The story was published on Mashable entitled How this Mom Ussed Gogle To Build  A Global Fashion Brand. We all dream of starting our own company and becoming successful similar to Julie Deane. You may even be asking who is this woman?

Julie Deane started her own company named Cambridge Satchel Company in 2008 with a mere 600 English pound. Essentially, the website was built by Julie after using Google to search for the knowledge and resources. In addition, she was able to research competitors to see if the business would be viable. Following the release of her satchels, she immediately tried to market her product on every free channel available on the internet. In particular, blogs and word-of-mouth become huge sources of accreditation for the company. 

After about 3 years, buzz began to give the brand more prominence. She was asked to produce more vibrant colored satchels for a fashion by a fashion magazine named Elle Uk. These bags were able to make it to bloggers attending New York Fashion week where they really caught the eyes of many people. As a result, the company grew even faster.

Following word of the story, Google Chrome sponsored a story about Deane's idea because of her use of their tools to make the company what it is today. The story aired on Google 2011-2012 allowing the company to increase sales and internet traffic. Overall,  today the company makes over 8 million pound annually with one brick and mortar store that has one floor dedicated to the company's roots, bloggers.

This article from Mashable definitely deserves a read. Cambridge Satchel Company