NFL Social Media

This week on Mashable, there was an interesting article that related to the NFL draft. The draft gave players the opportunity to pose with teammates and other friends at the draft and were immediately uploaded to the NFL network twitter account. In addition, the draft allowed the fans to discuss the fashion of the prospective draft members. Other than the draft, the article discussed how the accounts are all managed by Duane Munn. He single handedly is responsible for more than 12 million twitter followers!

 Overall, the article was interesting to see how the NFL uses a single person and attempts to keep up with real time tweets rather than scheduling them like others. The fact that the sports league doesn't have a team of individuals to keep up with a dynamic platform like Twitter is astounding. I wonder if this will change as the season draws closer and more real time responses may be wanted during game time.

Twitter Music App

This week, rumors are buzzing about a new release by Twitter of a music app. It comes just in time as Coachella started last Friday and (closer to home) many UGA students witnessed an amazing concert by Luke Bryan, Jason Aldean, and Jake Owen in Sanford Stadium. The app was set to launch on Friday, but I have yet to hear anything over the weekend about the release.

Ryan Seacrest has been tweeting about the unreleased app. Apparently, it will allow music lovers to share songs, follow rising artists, and see popular songs among your friends. This app would be monumental in Twitter gaining more artists and giving them the ability to spread their music via word-of-mouth. This new app may cause trouble for Myspace as it begins to focus more on entertainment.

Overall, it is very interesting to see how Twitter is considering joining many other social platforms and pursuing music. Many users enjoy music while surfing the web or are looking for new songs to listen to at the gym. It should be interesting to see if that application surfaces & whether or not it gains traction in the social media world.

Vine Using #hashtags

This week, I read an article on Mashable about Vine. The social media platform is slowly taking after Twitter by launching the use of hashtags to allow users to find more relevant content. With this addition, Vine is hoping that the short 6 second clips will be able to gain more of the recognition that they deserve. One thing that Vine is doing to make sure that things are relevant is that the trending hashtags are those that are growing the fastest in popularity. It helps to keep the trends real time and give the users a better experience. In addition, it will help bring focus to more content and users.  

Overall, I think the addition of the hashtags will help make the content more searchable for the users which could help retain and gain more users. In the future, I am sure that Vine will focus on having promoted users and content similar to Twitter. It should be interesting to see how marketing teams try to use a 6 second window to capture their audience compared to the normal 30-60 second TV advertisements that many of us are used to.